Brings Social Video To Live TV Broadcasts With Vine And Instagram Brings Social Video To Live TV Broadcasts With Vine And Instagram

Social TV Vine

Vine and Instagram integration – demo at IBC

New York, September 13 – is excited to announce that it has integrated Vine and Instagram Video into its flagship Interactivity Suite (IS), a toolkit for creating the technical backbone of Social TV and Multiscreen engagements. Now broadcasters and advertisers that use the IS or “Sync” Ad platform will be able to push and pull user generated data from Vine and Instagram video into their live programming and companion apps.

As social media usage continues to become a more widespread peripheral to television watching behaviors, new formats of interactivity and engagement across screens will give rise to far more enhanced experiences that make use of the latest in social media platforms. The spread of short form video is a natural extension for TV that Vine and Instagram Video make possible. Rather than just being able to display graphics, pictures and text, video adds a new dimension to what is possible in the world of novel social TV interactivity.  User generated Video also has been proven to have exceptional relevance to encompass advertising capabilities for brand initiatives that can now be capitalized and leveraged for success both on the big screen and across digital devices.’s Vine and Instagram Video integration gives broadcasters the ability incorporate short action videos in multiple areas of TV content. In addition to broadcasters, advertisers will also have the ability to utilize user generated video content in real time TV Ad placements. The integration is part of a consistent push by to stay ahead of the latest technological evolutions and trends in audience behavior.

There are numerous implications with the integration that broadcasters can take advantage of, from being able to utilize real time videos for news programming, to brand new creative formats that can be imagined for novel programming.  The same is echoed for the advertising world, who will have the ability to engineer creative brand engagements in real time across screens.

Lars Lauritzsen, CEO of stated:

“This is a watershed moment in the Social TV maturation process. With support of Instagram Video and Vine in the Interactivity Suite, Social TV becomes just that: Real TV. Today's announcements are but the most recent in a long line of Social TV and Social TV Advertising world firsts from There is much more to come. We're proud to be the trailblazer in this market and will continue to stay out front.”

eye glasses online will be displaying live demonstrations of the integration this week at IBC 2013, in Amsterdam at Booth #7.A09.